The Way Funky Company is an Australian company with our design house located in Collingwood, Australia. We produce the swimwear labels, Funky Trunks for men, boys and toddlers, Funkita for ladies, girls and toddlers and the newly created Funky Trunks Underwear range for men. Our emphasis is product quality and originality of design. We do not heavily promote our labels because in the end this is paid for by the customer. Instead, we source the highest quality inputs to meet our strict manufacturing standards and are continually designing new prints and styles to grow our exciting library of work. We are established with one of the world’s leading swimwear and underwear factories, and source specific blends of Italian fabrics in all our products to meet the demands of the demands of our customer.
In October 2002 the Way Funky Company designed the first pair of Funky Trunks. They were launched unceremoniously at a suburban Melbourne pool to a chorus of laughter and cheers possibly tinged with a hint of sarcasm. It was hardly the springboard for a budding swimwear label but as the jokes died, the Australian male inclined to swim laps began to question the appeal of exercising in tight briefs. It was a question that reverberated around the swimming pools of Australia. Funky Trunks were adopted by state, national, Olympic swimmers and even by our dads to put comfort and style back into swimming. Ten years on, Funky Trunks has come to symbolise the original reinvention of the men’s swimwear market. Funky Trunks paves the way for the continued advancement of men’s swimwear design with innovative styling and a continuous, fresh supply of vibrant colours and prints. Funky Trunks are the reason why original is best. And now it’s time for underwear!
Funkita was launched in 2004 with the same colour and flair that the boys had embraced from the Funky Trunks swimwear range. Funkita places an emphasis on creating sculpted styles and prints that not only look great but feel comfortable to wear day after day in the water. With a strong sense of individual style and desire for a happy, healthy lifestyle, the Funkita customer presents an image of strength and vitality. She regularly exercises (or plans to at least) as an outlet from her busy schedule of work, family and social commitments. She has a cheeky nature and loves to laugh but has a strong moral and social conscience. She is comfortable with her figure and her magic formula for maintaining her appearance is to stay active!
The expansion of the Way Funky Company with Funky Trunks and Funkita in Australia is a pathway to the global market which we endeavour to pursue with the continued support and belief of our customers.
We are guided by the basic principles of promoting individuality in social cohesion. We limit the ‘push’ of our brands onto you but rather focus on the ‘pull’ of letting you discover us. We let you decide if Funky Trunks and Funkita are going to meet your needs. Of course we’ll promote our brands, we’ll try and get you to notice us but we won’t tell you more than what we are. This means we won’t tell you what type of person you need to be to wear our product or how you’re going to look wearing it. We make Funky Trunks and Funkita products mixed with the flair, vibrancy and originality we hope you’ll like. It is then up to you to decide if we speak life the way you do.
It a simple philosophy but it drives us to steer beyond the corporate and develop an identity. We hope you’ll find us, we hope you’ll like what we do and we hope you’ll enjoy life a little bit more with Funky Trunks and Funkita in the world.
The One Funky World Foundation is a registered Australian charity established by the Way Funky Company. One Funky assists organisations in Australia and overseas that provide important community services, but are limited by inadequate funding or technical assistance. Current projects are focusing on the empowerment of people living with disability.
The One Funky World concept was built on the success of the Way Funky Company which brought together the support, ideas and passion of a number of young enthusiastic Australians who are committed to helping others and themselves get as much fun and freedom out of life as possible. To see more about One Funky World visit www.onefunky.com.